2.49 BILLION people - ever thought of showing off your business in front of such a huge audience? Yeah, that's the power of YouTube marketing and the new tool by Sellvia! Stay tuned to learn more in this special review of mine for the Sellvia Academy.
What’s YouTube marketing and why it’s an incredibly profitable marketing channel
It's not a top secret that YouTube is one of the most powerful marketing tools right now. Every day people watch over 5 billion videos! YouTube is actually the internet's second-largest search engine, giving access to a huge, targeted audience.
Is it not enough for you to believe what enormous power YouTube has?
The impact of video content on the decision to buy products is huge. When customers view videos, they are 51% more likely to make a purchase. On top of that, 87% of buyers say that high-quality videos help them trust a brand more.
But it's not all worth mentioning!Â
YouTube is a valuable tool for marketing, and there are several important reasons why it’s so effective.
YouTube Shorts
Besides regular long horizontal videos we’re all used to since 2005, of course YouTube couldn’t leave us without short video content too.
If you're not already posting short videos on YouTube for your brand, you're missing out. YouTube Shorts is a game-changer, with over 50 billion daily views and higher conversion rates than traditional videos, up to 186% higher​.
Short-form content grabs attention fast, with videos under 90 seconds achieving a 50% retention rate​. It’s no surprise that 75% of consumers prefer learning about products through video, and 84% say they’ve been convinced to buy after watching a brand’s video
YouTube Shorts is incredibly easy to create and share, making it the perfect tool for increasing brand awareness and driving sales. Plus, with features like shoppable ads, it’s a seamless way to turn views into purchases. If you want to increase engagement and conversions for your brand, YouTube Shorts should be at the top of your marketing strategy.
Plus, short video content is dominating these days in general. Short video content has become essential for capturing attention in today’s fast-paced world, where the average attention span is just 8.25 seconds. As people quickly scan through information, grabbing their attention instantly is key for marketers. Platforms like YouTube Shorts have created valuable opportunities to engage audiences in a fraction of the time it takes to read a blog or watch longer videos.
Studies show that 89% of marketers find short-form videos more effective than long-form content or static images​. Short videos are particularly powerful for conversions, with 84% of consumers saying they've been convinced to buy a product after watching a brand video​
Compared to blogs or static images, short videos create a strong emotional connection and deliver content that’s both relatable and shareable. No doubt, you NEED YouTube Shorts!
Engagement
Video content grabs people’s attention more effectively than other content types, making it one of the best formats for engaging with viewers. A well-made video can hold attention longer and make viewers more likely to remember your brand.
Better product explanation
With videos, you can show your products in action, making it easier for customers to understand what they are purchasing. Demonstrating how a product works or how it’s used can answer common questions and help potential customers feel more confident in buying.
Brand awareness
Posting regular video content helps grow your brand’s visibility. The more often people see your brand in their YouTube feed, the more they’ll remember it and start associating it with trust and credibility.
SEO benefits
YouTube videos are indexed by Google, which means they can show up in Google search results. This boosts your website’s visibility, especially if you include links to your site in your video descriptions.
Share ability
Videos are easy to share on other platforms like Facebook, Twitter, or even by text. This share ability allows your content to reach a wider audience, helping you gain new viewers and potential customers.
Long-term value
Unlike many ads that stop getting results once they end, YouTube videos continue to bring in views over time. This means a video you post today could still attract viewers, leads, and sales for months or even decades from now.
The goal of this review of mine is to show you just how much YouTube marketing can help your sales grow by using these powerful benefits, so stay tuned for the shortcut to YouTube success.
What is YouTube Marketing and how does it generally work?
YouTube marketing is the process of using the YouTube platform to promote a brand, product, or service by creating video content.
This includes making videos, sharing them on the platform, and optimizing the content to attract viewers. The main goal is to engage your audience, build brand awareness, and drive traffic to your website or generate sales directly from the videos. It’s all about reaching the right people with the right message through videos that capture interest and keep viewers engaged.
One of the greatest advantages of YouTube marketing is its potential to bring in significant income. However, a strategic approach is key to achieving these results. Some businesses, like Patagonia, Gymshark, and Dollar Shave Club, have used YouTube effectively to grow their brands and make millions.
They’ve created a strong YouTube presence and used their channels to promote products, turning their videos into a major source of revenue. By consistently sharing appealing content and applying smart marketing strategies, these companies have made millions through YouTube.Â
However, only posting top quality product videos and having a channel (well-designed one, of course) is great for a start.
To reach this goal you might need to take care of multiple things. First of all, make sure your channel’s look aligns with your brand’s style so viewers can easily recognize you.
Once your channel is set up, you can start uploading videos, organizing playlists, and building connections with your audience. To really stand out, you take care of multiple things.
The camera: Try to shoot in at least HD for top quality, it is supported by most smartphones.
The lighting: Natural light is great, but investing in basic lighting like a ring light or panel light is worth it, especially if you’re recording people talking directly to the camera.
The sound: Poor sound can ruin even the best video, so consider an affordable microphone instead of relying on the camera’s built-in mic for clearer audio.
Video editing software: Programs like Final Cut Pro, Adobe Premiere, or DaVinci Resolve make it easy to edit your footage into a polished, professional video that flows smoothly.
And of course, the most important thing is the concept of your video. It should demonstrate your products in action. Sounds tough right? And that’s not all.
A solid plan with quality video content that targets the right audience can greatly increase your earnings. Plus, the resources you put into YouTube marketing, such as professional video production, CTAs, or expert help, can make a big difference. With the right approach, YouTube marketing can be a powerful and highly profitable tool for your business, but that’s so complicated, especially for newcomers.
How does video content sell? What’s the mechanism?
Just like on other social media platforms, engagement is key to boosting views, which can lead to more sales. The funnel is simple: someone sees your video, likes it, clicks the product link in your video description or profile to visit your store, and then makes a purchase. Simple as that. The more attractive your YouTube channel and content looks, the more sales you get.
Plus, the more people interact with your content, the more likely they are to share it, comment on it, and come back for more, all of which help increase your visibility and drive sales.
Normally, if you want to create videos that sell on YouTube, you need to identify your audience, develop content strategy, think of every word you place in the descriptions and take good care of the content (as I mentioned before).
As you start to implement your YouTube marketing strategy, you might run into some common mistakes that can limit your success. These are issues that many businesses face, but being aware of them can help you avoid them and improve your overall results.Â
Again, to overcome all these challenges Sellvia has created the YouTube Marketing tool. So let me now quickly explain how to use it.
How the YouTube Marketing tool by Sellvia works
You know that Sellvia’s always focusing on simple tools for beginners. With the YouTube Marketing tool, newbies can focus on receiving PROFITS instead of thinking HOW and WHAT to sell. You skip all of the difficulties when starting to use the tool, that was the goal.
Also it saves your time on education and various attempts to make your marketing strategy work.Â
You won’t have to shoot countless videos and choose the right one that will reach your audience. Want to delegate the struggle to professionals and focus on important things? Here you have it.
Every business owner can find the Marketing tab in their dashboard and tap it any time.
Tap the big black button to get access to the tool instantly. Now you can see the educational video that will help you understand the basics of YouTube Marketing and how to use our YouTube Marketing tool. I recommend you not to skimp on it.
When you get the basic understanding of the tool, you can dive into detail.
Step 1. Make your profile look attractive for your audience
Here's what you'll need to make your YouTube business profile look professional and appealing to viewers. Just download the profile picture and banner image provided by Sellvia, then upload them in your account's customization settings.
This will give your profile a polished look, helping it stand out and attract more users.
Step 2. Pick any video you want to start with
Just with one click you'll get access to professional videos that help your business gain more profit. There are 50 product videos that are made by our excellent professionals to promote best-seller products. You don't even have to lift a finger: just choose the product that you want to promote.
Step 3. Choose the format you need
You have 2 main options when uploading your videos on Youtube. The first one is Widescreen (16:9) for regular videos.Â
You can also choose the format of Stories (9:16) if you want to upload YouTube Shorts, the other options might also come in handy for other types of placements, including paid ads (should you launch them).
You can also choose Square format which would be perfect for your Instagram feed.
Once you choose the format that suits you now, hit the 'Download' button.
Step 4. Choose the matching cover
The first thing the viewer pays attention to when choosing what video to watch is the cover. It's important to choose the most bright and attractive one. Here Sellvia is eager to offer you appealing covers (16:9) with the Widescreen format, which make your videos look more visible for audience:Â
Step 5. Copy an engaging text
What about well-written posts? You won’t need to stress about spending time writing video descriptions because we’ve got it covered. Sellvia assures you that each text will work perfectly with your video since they come with hashtags and direct links to your product.
There’s no need to worry about writing descriptions for your videos because Sellvia handles that for you. Each text is tailored to suit your video and includes hashtags and product links, making sure it’s just right.
Step 6. Get useful knowledge about YouTube Marketing
If you’re still worried about not succeeding in a new area, we’re here to push back those fears. To help you avoid common mistakes and boost your sales, we’ve put together a video marketing guide full of helpful tips and tricks.
Our guide covers everything you need to know, from setting up your YouTube channel to creating content that stands out.
You’ll get step-by-step instructions on how to make your brand use video marketing to grab attention and bring in customers. And with our tips, you’ll be ready to reach a wider audience and see real growth in your sales. So don’t worry – with our guide, you’re in good hands!
Video marketing is now easier than ever! Just download your video, share it, and watch your business grow like never before!
With just a few clicks, you’ll be reaching a bigger audience and boosting your sales.
Simply post your video and let it work for you! More views, more engagement, and more customers – all with minimal effort. You’re only steps away from expanding your reach and seeing real growth in your business. Start now, and see the difference it makes!
Ready to level up your store? Sign up for a 14-day free trial and get access to this amazing YouTube Marketing tool! Create your own personalized shop, plus explore even more awesome Marketing tools and store themes to make your online business shine. Don’t miss out - use our YouTube Marketing tool NOW and make it happen!
